It is simply impossible for any business to survive in this digital age, without using digital marketing in its model. It’s not only ads; it’s about getting the right message at the right time to alert your audience.
In this post, we will understand the Benefits of Digital Marketing for your business and how adopting it can help transform your growth to greater heights.
What is Digital Marketing?
In a nutshell, we can say that digital marketing is the business process of using the internet and online tools (directly or indirectly) to promote products or material services (or support some kind of branding campaign). It includes activities like:
- Search Engine Optimization (SEO) – Making improvements in your website so it shows up at a higher rank on search engine results (SERP page).
- Social Media Marketing – Using social media platforms to engage with your target audience.
- Content Marketing – Delivering quality information to drive interest in your product/service.
- Email Sending- Managing mass emails for customer education and management.
Why is Digital Marketing important?
In today’s day and age, using digital marketing strategies is very important as it helps you reach a larger audience that traditional marketing doesn’t let you reach.
It allows you to connect with customers where they spend most of their time – online. It is also more cost-effective; provides measurable results and lets you see what works and what does not.
Real Success Stories:
In this section, we are going to share with you two success stories of entities that adopted digital marketing to reach their audience. One is about a small-scale start-up owner and the other is about a digital marketing agency. Let’s learn about their impact in detail.
- Small Business, Big Impact
One small home-scale bakery, Miss Cheesecake by Miss Balani, in the town of Jodhpur, decided to try digital marketing. She created an Instagram account and started sharing photos and reels of their delicious cakes on Instagram.
Soon, people from nearby places began visiting, and their orders increased over a few months. Because of such a huge response from the audience, the girl soon took up the hard task of opening her shop.
Now, the girl has a whooping 122k followers on Instagram and also manages her shop which by god’s grace receives a high footfall every day. This shows that even small businesses can achieve big results with digital marketing.
- Success Story with Digital Marketing Agency
Companies like Inkbox, Airbnb and Spearmint take the help of many digital marketing agencies that employ strategic marketing and help brands increase revenue.
Three different brands faced unique marketing challenges and approached single grain.
- Inkbox needed to lower its customer acquisition costs through targeted retargeting on Reddit.
- Airbnb sought to optimize its operations and marketing efficiency using advanced digital tools.
- Spearmint Loved aimed to reach a specific audience of moms with effective Facebook ads.
To address these challenges, digital marketers adopted several digital strategies for each brand.
- For Inkbox, they implemented the Reddit Pixel to capture and analyze the behavior of potential consumers. This facilitated more targeted and effective retargeting campaigns.
- In the case of Airbnb, they introduced Google Tag Manager. This helped to streamline tag management and build a robust data layer. It significantly helped reduce the deployment time and improve the sync between marketing and operations.
- Finally, for Spearmint Love, they integrated the Facebook Pixel into their Big Commerce Platform which helped in enhancing the precision of their ad targeting and simplifying the ad creation process.
The results of these strategies spoke volumes about the innovativeness of Single Grain.
- Not only Inkbox witnessed a 1.5-fold increase in click-through rates, but their cost per acquisition also plummeted by 86%.
- The implementation sped up the website for Airbnb by 8%. This alongside other optimizations, led to a more streamlined operation and improved return on investment.
- Single Grain’s targeted approach resulted in an impressive 38x return on ad spend. It contributed to a 12-fold increase in year-over-year revenue growth.
Key Statistics and Trends
Below are some statistics and trends that help establish how digital marketing has benefited companies and brands’ growth:
Growing Online Presence
- More than 4.9 billion people use the internet around the world. This proves to be a very wide scope of your target audience.
- 80% of shoppers search online before they purchase. A healthy lack of appearance online would be detrimental.
- On average, people spent 2.5 hours per day on Facebook, Instagram and Twitter (yes), where much of the false news was generated.
Increasing ROI
- On average, digital marketing produces a 5:1 return on investment (ROI) for businesses.
- Case studies show that email marketing can generate an ROI of up to 4400%, making it one of the most effective strategies.
Benefits of Digital Marketing for Business
Increase Visibility
By making your website even more optimized and its presence supported by different social media, you can gain visibility online. In turn, this helps your business get more visibility and more people will learn about your business.
Engage with Customers
One of the benefits of digital marketing is that it relieves your clients in real time. It allows you to answer questions, respond to comments, and most importantly build relationships which will in turn yield loyal customers.
Target Your Audience
Digital marketing allows you to target specific audiences by their interests, behavior, and demographics. This keeps your marketing in front of the correct people.
Measure Results
An attractive aspect of digital marketing is that you can measure success. This includes:
- How many people came to your website;
- Clicked on your Ads; Or
- Open your emails etc.
This will help you to know what is actually working and what has chances of improvement.
Akscellence – Providing strategies as per your Business
We, at Akscellence Info Solutions, know that every business is distinct. This emphasizes the importance of having digital marketing strategies according to your own unique business needs. Here’s how we can help:
We are changing the way talent seekers and learners interact with us by humanizing that digital experience. Our services include:
Conclusion
Digital Marketing can work wonders for the growth of your business. But with the right idea of its fundamentals, successful examples, and keeping up with statistics and trends, you can harness the power for your business’s benefit.
With Akscellence by your side, you can tailor your digital marketing strategies to meet your specific needs and accelerate your business growth. Do not stay back — take the plunge into digital marketing right now and observe the difference it can make for your business!
