While digital Marketing is a powerful tool that helps businesses reach their target audience, still it comes with its own set of challenges.
It doesn’t matter whether you are in the B2B (business-to-business) or B2C (business-to-consumer) sector- trying to navigate through the digital marketing landscape can sometimes be overwhelming.
So, to help you overcome all these digital marketing challenges, we have come up with a blog that aims to provide you with all kinds -of actionable solutions.
But, before we get started, let’s first get into understanding the common digital marketing challenges that most enterprises face.
Common Digital Marketing Challenges and How to Overcome Them
1. Not Seeing Desired Results
Many businesses are putting a lot of effort into digital marketing these days and often do not get the expected results. This can be disheartening and demotivating to think that digital marketing strategies are not working.
Solution – Evaluate and alter booking strategies
Conduct Periodic Audits
Regularly audit your digital marketing campaigns to identify what is and isn’t effective. This means metrics such as overall website traffic, engagement, and conversion rates.
Specific Goals
First, establish specific campaign goals to ensure that your strategies and tactics are effective. These goals should tie in with your broader business goals and serve as a measure of success.
As a scientific example, if you want more traffic to your site, be very detailed with that, when and by how much and timelines.
For eg: A 20% increase in traffic over the next 3 months.
Leverage Analytics
This is a little bit advanced but basically this means that you should use some kind of analytics tool to better understand your audience’s behavior and preferences.
For example,
Google Analytics can give you an insight into which pages get the most hits, where your traffic is coming from and how people use your site. Therefore, you can use that data to deal directly with the needs of your audience.
2. Difficulty Adapting to Changing Trends
Trends in digital marketing evolve with great speed. Keeping up with these changes can be challenging for businesses that don’t have a marketing team on a full-time basis.
Solution – Be Up-to-date and flexible
Keep Learning always
Keep up-to-date with digital marketing developments and trends by following industry blogs, attending webinars, and taking online courses.
Flexibility:
Trust that new trends and technologies will emerge, and be willing to adapt your strategies according to the same.
For instance, seeing a group moving towards video content across your followers might mean you could experiment more with video content within marketing.
Hence, to stay relevant in the digital marketing realm, it’s inevitable to keep an open mind and be flexible.
3. Limited Budget
Small businesses, in particular, face budget restrictions. Ultimately, this can limit your marketing efforts. Still, you should never outspend a larger firm (and should not try to do so).
Solution: Optimize And Prioritize
Prioritize Channels that have the Highest ROI:
Given that this is a digital marketing strategy, you need to understand which channels when considered at a micro-level provide the highest return on investment (ROI) on your business.
So, if you see that social media generates more leads than email marketing, then distribute most of your funds on social media including getting a lot of Instagram likes.
Paid Best Practices:
Use tools like Google Ads and Facebook Ads to target an intended audience. One incredible feature of these platforms is that you can set such parameters for your Ads.
This makes your Ads visible only to the people who are a perfect fit according to the characteristics you have set, and it eliminates useless clicks due to the wrong audience.
Use Free Tools:
That means using free or low-cost digital marketing tools to get the most from your budget.
Things like Hootsuite for social media scheduling, Mailchimp for email marketing and Canva other social image-making services can really help you to get professional results without paying lots of money.
Detailed Tips and Strategies for Both B2B and B2C Businesses
1- Content Marketing
Content marketing includes developing and sharing useful material to pull in and connect with your intended interest group. This boosts trust, and leads-to-sales conversion and promotes your business as an authority in the industry.
B2B Strategies:
- Content sample (thought leadership):
Generate helpful and intelligent content that experts in your industry publish. Whether it be blog posts, articles or more substantial whitepapers that give expert insight and analysis.
- Case Studies and Whitepapers
Produce deep rolling case studies and whitepapers that exhibit your skill and progression stories.
By doing so, clients will get evidence of what you have achieved with your products or services in the past so that they can find confidence in purchasing from your business.
B2C Strategies
- Create Engaging Blog Posts
You should aim to write blog posts that reach your target demographic and relate to them. Incorporate storytelling into your messaging to differentiate your content and make it more engaging to consumers.
- Post on Social media
Post interactive and entertaining visual appeals that grasp the attention of your target. For instance, Images, Videos, and Infographics About Your Products, Services & Brand Values.
2. Email Marketing
Email marketing is one of the most effective digital marketing strategies for both B2B and B2C businesses. It helps you form a direct conversation with your readers, establish connections, and make sales.
B2B Strategies
- Tailored Emails
Personalize your emails based on the recipient’s industry, job role, and interests to increase engagement.
- Nurture Campaigns
Make the most of email nurture campaigns to help train your prospective customers down the sales funnel. Deliver content they need to see at each stage of the buyer journey so you can earn credibility and take them closer to a buying decision.
B2C Strategies
- Segmentation:
Categorize your email based on demographics, purchase history, and preferences to send targeted emails.
- Promotional Campaigns:
Run email campaigns that promote special offers and discounts on new products.
3. Social Media Marketing
There is a long list of ways to connect with your audience and social media is on top of the list. Every social platform has its forte and should be used tactically depending upon what your company is aiming to achieve.
B2B Strategies:
Use LinkedIn for B2B marketing to connect with professionals in your industry, and share valuable content on social media.
Alternatively, you can engage in LinkedIn groups, publish articles and talk to people in your network to build your presence.
- Webinars and Live events
You can host webinars and live events on social media to engage with your audience and showcase your expertise.
B2C Strategies:
- Visual Content
Post visually appealing content that speaks to your audience using platforms like Instagram, Pinterest, etc. You can use images and videos to show your products in the best light, as well as reveal a bit of the brand story.
- User-Generated Content:
Get users to publish their content and show it off on your social profiles. One of the new cool features this app provides is leveraging user-generated content to bring credibility to your brand and for building trust with your target audience.
Real-world examples of Akscellence’s successful interventions
Vedic Math School was created to educate the knowledge of Vedic Math and they needed an effective digital strategy to spread its roots across India Thus, Akscellence, a data-driven digital marketing consulting company proposed an end-to-end digital marketing strategy.
Read on further, for a closer examination of our work to expand Vedic Math School both online and off:
- Website Redevelopment
We re-developed the Vedic Math School website to give a more child-friendly and captivating experience. The idea was to make sure that any search of Vedic math is easily and gently drawn to the website of Vedic Math School with convenient navigation and relevant information.
- Google My Business
Since the majority of its target audience will search Vedic Math using Google, we listed the Vedic Math School on Google My Business. This way the school popped up in local searches so people could consume info about their workshops, and seminars.
- Content Marketing
Our content writers have dedicated their time to studying Vedic Math extensively so that we can coherently write meaningful content. We developed interactive and informative content that could keep readers engaged and explain the terms of Vedic Math.
At the time, this content was vital to establishing an online presence and credibility with the school.
- Enhanced User Experience
Given that more and more people were visiting websites on their mobile devices, it was vital to make sure that the website of Vedic Math School would also work perfectly on internet browsers used on a mobile.
- Social Media Management
We created and managed the social media presence of Vedic Math School. We monitored the school’s online reputation, along with posting updates 3-4 times a week and responding to questions of followers. That helped in creating a presence on social media and getting more visitors to the website.
Results:
- Significant increase in website traffic and user engagement.
- More workshop requests and inquiries about Vedic Math.
- Improved online visibility and brand presence.
As a result, Vedic Math School was able to create the required online presence and user engagement due to this exhaustive digital marketing strategy. This eventually helped them reach their aim of spreading Vedic Math across the nation.
Conclusion
Digital marketing challenges will always be there but with some proper strategies and mindset, they can surely be overcome.
With the right mindset, and by consistently tracking your feedback loops, keeping an eye on trends and targeting high-ROI channels, you can succeed in digital marketing.
Keep in mind; that asking for assistance can provide a valuable advantage to leverage your efforts and take you that much closer to your goal.
