Introduction
This case study is the Analysis of Edtech Startup. Here We are Trying to Demonstrate Quantifiable results, challenges, success, and the practical actions we have taken throughout the Journey
We call it “STAR METHODS” to Explain Our Case Study. STAR stands for
Situation
Describe the Current Situation.
Task
Explain the Upcoming Challenges and Task. You can say it's a Todo List.
Action
Discuss the actions We took to Improve the Situation.
Result
Describe What we had Achieved, our Performance, and the outcome.
About the Client Organization
Organization Name
Vedic Math School
Website
https://www.vedicmathschool.org
Industry
edTech
Vedic Maths School is The Leading Vedic Maths Training Institute 🏆 in India and is known for developing, researching, And training Vedic Mathematics. Vedic Maths is a Mental Mathematics technique used to improve the mental mathematical ability of the student.
It offers Vedic math and Abacus Online Class and offline workshops, events, and seminars on Vedic Mathematics updates and preparation material for school studies, entrance exams to college, government jobs, talent search exams, and Olympiads.
Why did Vedic Math School opt for Digital Marketing?
It was really important for Vedic Math School to spread the knowledge of Vedic Math across India, and for that, it was really important to Create Content. As no one knew about Vedic Math, it was important to bring Vedic Math into the presence of people. It was essential to make it easy to access Vedic Math School.
Why Akscellence?
Akscellence is a Data-Driven ‘Digital Marketing Consulting Company’. We Work for the Client with the Aim of Max Click, Maximum Return.
Our fortes include helping Businesses Achieve Goals in Digital Advertising Campaign Optimization, Revenue Growth, Social Media Branding, Conversion Optimization. We are a team of Google Certified Digital Marketing Specialists, Developers, UI/UX Experts, SEO Analysts. Our Synergy is Delivering Digital Experiences Globally.
The Challenges and Task
The Website was a well-known student portal and had been attracting organic traffic for some time. However, in December 2019, the client approached us to improve their Website’s traffic numbers from previous years.
The Next 4 Months’ Focus was on Content Optimization. From March to June 2020, our focus was to optimize keywords and landing pages. The majority of our efforts were focused on website optimization, SEO, Content Writing, and linking building.
The Approach and Solution
After getting on the marketing research, we have a clear idea of how to go ahead. So we followed step by step our Roadmap. We started with a website.
Website
We knew that it was important to create a Student Engaging website for Vedic Math School, so that people who would be searching for Vedic Math would land on the Vedic Math School website. We Re-Developed the Website.
Google My Business
Most people would be searching for Vedic Math using google. We let them know that there is a Vedic Math School that does workshops and seminars. We registered them with Google My Business.
Content Marketing
Our Content Writers have dedicated their time and afford to understand what Vedic Math is. They have started writing Content for Vedic Math so that the readers who come to their site would get engaged in reading and understanding Vedic Math.
Increased Responsiveness:
We optimized their mobile Website to increase customer engagement and profit.
More Visitors to the Website
People started coming to the Website and started asking about Vedic Math. There were a lot of workshop requests.
Managing Social Media
We Created and Maintained their different social media accounts. We maintained their social media reputations and online reputation.
Why these Case Studies & Customer Success Stories?
We Encourage Everyone to measure Our Achievements with Data and in-depth analysis of challenges, solutions, and results we have achieved. Our Evey case study comes with different learning, sometimes old, sometimes new, but always certifying us towards Excellence.
- Case Studies Create Confidence and Assurance in our New Clients that “We Can Deliver to You” and want to gain our clients’ trust.
- Case studies Showcase Our Expertise in a Particular Niche.
- We Display Our Approach, Problem Solving Ability, and How we Solve a customer’s specific problem.
Connect with Us
In the world of competition, when you need to win the race of getting clients, you have to have your business online. You might raise a question, and businesses like us already have their business online; how will mine make a difference?
The answer to that is, People do have a misconception that having a website of their business on the internet, then their business is online. That is not true. Digital Marketing plays an important role in that. They have to make their business visible to people in many forms.